September 30, 2011 | 
Author Too often the components which make up internet marketing are treated as individual silos, even when there are direct links between them. When the digital marketing mix is in synergy, all the elements can sit in the pockets of each other and provide incremental increases in sales numbers and, most importantly, the bottom line.
Read the rest of this entry »Money is flooding into the social-media monitoring market. But while the entrepreneurs that started these businesses are reaping big rewards, their clients are being left to pay the bills.
Read the rest of this entry »Research by comScore has revealed that Latin Americans are strongly engaged with social networking, with half of the top ten worldwide markets by time spent on social networking sites being located in Latin America.
Read the rest of this entry »Advertisers looking for more from holiday advertising campaigns may turn to targeting to increase ROI, but the wrong type of targeting could land brands in stick situations where consumers are concerned.
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Tags: Consumer Targeting, Holiday Campaign, Insight, Marketing ROI, Strategic Planning, Strategy, Targeting, Test & Target, Tools | 
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When thinking about product and brand innovation- what seems to elude many executive leaders is a that people do not buy products, they buy into meanings. Maybe the reason for this is simply the physics of most organizations inhibits radical innovation and the competitive advantage that results.
Read the rest of this entry »Moneyball isn't just a baseball movie; it's an account of the transformation of an industry by analytical decision-making. That's a transformation that could take place in any industry, including yours. In fact, The author sees at least six ways in which your organization, whatever it is, is like the 2002 A's.
Read the rest of this entry »Posted in MashupXFeed | Tags: alcohol, cider, Drinks, f-commerce, Facebook, Heinz, limited edition, magners, News, Social Commerce Spotlight, Social Media News, transactional, trial | No Comments »
The Federal Trade Commission's $25 million settlement with Reebok for deceptive ad practices sent a clear message to advertisers: If you're going to make specific health or safety claims, you better cover your butt.
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It's not enough to plaster ads all over the place to get people's attention. Marketers have to engage their customers, and one particularly powerful way to do that is through grassroots marketing. But what exactly is it? Here's an interview with one expert who explains why it's so important.
Read the rest of this entry »Consumers in this study reported seemingly counterintuitive attitudes about the safety of tablets and smartphones vs. PCs and laptops, indicating a strong comfort level with mobile.
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