Before the come back to school, VoiceObserver™ had some visual improvements. Here are the changes :
- We have standardized the button bars to give them the same look in all our products.
- In your dashboard, we added a Facebook Like box , and the latest tweets from VoiceObserver™.
- The article search is now just below the graph of your project. This is more convenient especially when your project has many keywords.
If you have suggestions to improve VoiceObserver™ feel free to leave suggestions as comment.
Monitoring online reputation is basically intelligence. There are several ways to do this and several more or less sophisticated tools. Some of them are specific to certain platforms like social networks and are, therefore, limited to a small portion of the Internet. An example of this kind of tool is Klout, which measures your impact on Facebook and Twitter. Others are more general and can monitor just what is being said about your brand throughout the web, such as VoiceObserver.
Coming back to to the differences between tools, some can measure their online reputation and calculate its index of influence or reputation. Unlike these tools, VoiceObserver analyzes the whole internet, and thus it is easier to detect an attack, and to measure its importance by the number and tone of the articles found. However, it is also possible to measure the impact of a successful marketing campaign by a large number of positive articles.
Most companies that monitor their online reputation outsource this activity to specialized companies. These companies use one or more tools to help them in this task. It is also possible for a company to monitor its online reputation by themselves… A new profession is also “born” with online reputation: the community manager. Its role is to care about the community that revolves around the brand or the company where he works. The community manager can also use online reputation analysis tools for being more efficient and to ease its work.
Once tools are chosen, use them according to their potential to see what is said about your brand(s). Let’s see if we speak a little or a lot of your brand, in a positive or negative way… Then you can try to see where your brand appears in negative and why, in order to change this. If people do not talk a lot about your brand on Internet, you should increase the communication on Internet to become more visible, like creating a blog for example. This is a small example of managing its online reputation. This is just the beginning because tools at our disposal will become more powerful and media and social networks are more and more important… In my opinion, online reputation is going to evolve in the coming years and will be very important.
There are many definitions of online reputation, but none of them are official. So I’ll give you my definition of online reputation. For me, online reputation is the reputation of a brand or company over the whole web in all media: press, forums, social networks, etc. .. This means the image, or the opinions of Internet users, whether positive or negative.
Online reputation analysis can monitor trends and various marketing activities of a company. It is also possible to benchmark many brands to know if our online marketing approach is better than the one of our competitors.
I invite you to follow the next few posts that will discuss about analytical tools of online reputation and specific examples.
The Paris Air Show was held from June 20th to 26th, and we analyzed the impact of this one in the press on the web. Thanks to VoiceObserver™, which monitors the industry leading brands, such as Airbus, Boeing and Bombardier, we were able to follow their evolution and the implications of each brand. By analyzing the articles found, we learned that the aviation industry is doing quite well. Indeed, a record number of orders for Airbus was passed, that is to say 910 orders for about $88 billion, and 142 orders for Boeing for a total of $22 billion! In this duel Airbus wins hands down, thanks to its new A320 Neo, which consumes 15% less fuel.
Since june 24th, the VoiceObserver™ analysis shows that the number of articles is declining, it could be explained by the fact that the show was reserved for professionals from the 20th to 23rd and open to the general public from the 24th to the 26th.
Again VoiceObserver™ proves its power after this analysis. The tools goes past online reputation and clearly brings market intelligence. You can also measure the media coverage of your participation in trade shows and locate you from your competitors. Nothing could be easier, simply create an analysis VoiceObserver™ on your marks and those of your competitors.
What do you think about analyzing such events?
This is a big week for VoiceObserver! The beta is officially ending and we’ve added the ability to look “back in time.” It allows you to look back in time after a project has been created. In addition, it is now possible to choose between versions of VoiceObserver. We offer three options, starting at 6$ per month. The free edition is still available but with less functionality. Visit www.voiceobserver.com to compare the different versions of VoiceObserver and see the benefits of each.